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About Us

About

Master Looi Bakery

“Master looi Bakery Sdn. Bhd.
One of the famous confectionery manufacturer in Malaysia.

Founded in 1960, being through this half of century, Master Looi manage to master high level in manufacturing confectionery skills. We get a lots of supporting from retailers and wholesalers companies and we manage to establish an extensive networking sales, export to foreign countries, and expand our sales to major supermarkets, shopping malls, grocery retailers, petrol stations, and so on.

Over the years, we achieved outstanding performance and sustained growth and it all depends on the concerted efforts of company members and the cooperation and support from suppliers and customers. It let us can continuous move forward in the era of competition with strong competitiveness.

The foundation of our company in this competitive market is to keep on improve quality and developing new products to meet taste buds of consumers. A sincere attitude, efficient productivity and professional skills, was our way to maintain a good and stable relationship with customers.



Master looi Bakery Sdn. Bhd. is one of a manufacturer of Chinese confectionery in Malaysia which is expanding the business as per market requirement.


The trend of emphasizing in health and diet issues, we work at perfecting the best ingredients for the products with adding new elements and improvement in traditional recipe to ensure that our products are the finest quality and meet the customer’s expectation. There are no chemicals, non-halal ingredients and we only use low-cholesterol oil, thus, suitable to a multi-racial country.


Hygienic is our primary goal, we manufacture strictly for every process to maintain hygienic of the products to meet the products safety without contamination. High investment in production line is required to maintain the quality of the products.

We are responsible to maintain some tradition and keep traditional pastries to the next generation. Thus, we extremely emphasize to promote traditional Chinese pastries such as Moon cake, Wedding Ceremony cake and New Year pastries in the market.



Master looi Bakery Sdn. Bhd. gained knowledge and experience from excellent bakers and cooks from Hong Kong and Taiwan, In the conversation, they realized that a lot of confectionery companies in Malaysia difficult to maintain their product’s quality after the business was successful.


Due to the cost-push inflation, they could not control the cost of products properly lead to produce the products with low-quality ingredients to minimize company costs. Thus, management problem was happened.


We learned all of these lesson because quality is something that Master looi Bakery Sdn. Bhd. pursues every step of the way to build for the future. We are committed to manufacture quality products with finest ingredients which exceed customer satisfaction and market requirement.


We set the highest quality standards because this is the basis of customer care. We do not mind to get loses in short term to maintain high quality of products. Much effort was spent to acquire a widespread reputation for the quality of our products.


We had won the loyalty of countless customers and our customer’s relationship will get closer in the future.



Master looi Bakery Sdn. Bhd. is highly emphasized the packaging design for the customer’s convenience in order to appropriate as a present. We use exceptional designer to design high fashionable packing.


Master looi Bakery Sdn. Bhd. is responsible for meeting food safety and hygienic requirements of the product to be packed such as OPP, KOP (packaging materials). Therefore, investment in packing and seal machine to manufacture high quality product and make sure the hygienic product is meet government as well as customer’s requirement.


The product processor must clearly specify hygienic requirements for the whole packing line to protect the products from contamination. Appropriate design with standard seek can maintain the product inside the packing.


Operators should be given hygienic guidelines and instructions before manufacturing the products. We demand of ourselves the highest quality, hygiene and production standards to ensure the prestige value in confectionery industry.


Halal Certification Means That The Product And Its Production Methods (Including Raw Materials, Ingredients, Processing Equipments, Other Handling Equipments Used In The Process Of Manufacturing ) Adheres To The Islamic Law (Shariah Law) Requirements. Products Or Raw Materials Must Be Processed, Produced And Packaged Under High Clean And Hygienic Environment.

“MADE IN MALAYSIA” Logo, a legal right granted by government to symbolize where the product was made manufacturer.

(MeSTI), or the "Food Safety is the Responsibility of the Industry", to put in place a system for the maintenance of food hygiene and process control which includes food safety assurance and food traceability.